We are pleased to share our 2025 year-end results with partners, passengers and everyone who helps make every ride exceptional.

In 2025 we scaled further, moved faster and sharpened efficiency. We grew the team, broadened our horizons and launched initiatives that were once only ambitions. So we did everything to make our service synonymous with the perfect ride.

Rides

Ride volume climbed steadily throughout the year. Below are some of the 2025 milestones we are proud to highlight:
— Annual bookings record
— Daily and monthly high records
— All-time high in B2B partner orders

We celebrated these achievements and then got back to work. Bigger goals and unscaled peaks lie ahead.

In 2025, total ride volume grew by 52%, with strong regional performance:
— Turkey +45%
— Thailand +32%
— UAE +55%
— Europe +41%
— Americas +59%
— CIS +12%

As a result, we arranged rides in 133 countries.

B2B-partners

In 2025 we signed contracts with more than 1,400 travel agencies operating in 83 countries, providing their clients a predictable, reliable and safe transfer every single day.

Our partner network expanded by 48% with Latin America leding the charge with a record of 141% year-on-year increase in active partners.

We also embedded i’way booking APIs into 40 travel platforms across Asia, Europe and South America, further strengthening our global distribution

Today, our current partners operate in UAE, Algeria, Argentina, Bahrain, Belarus, Spain, Italy, Kazakhstan, Qatar, Kuwait, Lebanon, Netherlands, Paraguay, Saudi Arabia, USA, Turkey, Uzbekistan and Estonia.

We also marked an important milestone by becoming an official member of the Pacific Asia Travel Association (PATA) and the Outbound Tour Operators Association of India (OTOAI).

Services & Standards

On-demand rides now live in 40+ cities, including Paris, London, Dubai, Istanbul, Beijing, Shanghai, Astana, and many more, allowing agents to book an i’way transfer for the nearest available slot.

Passengers benefit from drivers and clean, late-model vehicles under 5 years old, available instantly.

We also expanded to yacht & boat cruises and now offer curated package tours across 8 countries and 15 destinations: Turkey, Thailand, Vietnam, the UAE, India, Spain, Egypt, and China.

To enhance customer support, we launched a dedicated Telegram support bot that provides passengers with 24/7 real-time assistance — without the need for a single phone call.

Quality benchmark: our in-app passenger rating has remained at 4.9 out of 5 for the fifth consecutive year, underscoring consistent service excellence.

We continue to expand our global driver network, enabling competitive pricing while maintaining an average rating of 4.95.

MICE

We handled high-profile events worldwide, including the Abu Dhabi Grand Prix 2025 – Formula 1, GITEX GLOBAL 2025, the Paris Air Show, the Dubai Airshow 2025 and dozens others.

We also organised secure rides for hockey teams, choirs, film crews, medical staff, press, delegations, mayors and businessmen.

Website

In 2025, we actively developed our website for both passengers and partners. Here are some of our standout releases:

We launched a supplier marketplace. In Dubai, Antalya, Alanya, Istanbul, Beijing, Shanghai, Paris and on Sanya Island we now onboard reliable partners and feature them on the platform under our own brand.

Service and quality standards remain identical whether you book an i’way-branded car or one under the partner’s own name.

We added passenger & luggage capacity right on the class-selection screen, allowing travelers instantly see how many people and suitcases each vehicle can accommodate.

Set up the system. So each agent can send a proposal to a tourist in their preferred social network or email with just a few clicks. All you need to do:

1. Set the route
2. Click “Copy offers”
3. Select the appropriate car classes
4. Paste the prepared proposal into a message to the client. At this stage, you can remove the prices if you wish.
5. Send the message.

We disabled meet-and-greet sign orders at airports where it’s prohibited. In Istanbul, for example, divers are not allowed inside the airport building and must wait outside. In such cases, our coordinators meet passengers at designated meeting points.

We launched a Spanish-language version website, reaching 600+ million Spanish speakers worldwide. A 141% increase in partner growth across Latin America confirms that this investment paid off.

Mobile App

We refreshed the passenger experience, making mobile app faster and simpler. Banners, stories and nearly every web-booking feature now available directly in passengers’ pockets via the mobile app.

The i’way app was downloaded 500,000 times. It’s an all-time record.

Thanks for riding every mile with us; let’s keep raising the bar together 💚

Tourism has once again become an essential aspect of our lives, and throughout 2023, the i’way team has relentlessly strived to enhance the reliability and quality of our services. We would like to highlight the primary changes and milestones achieved.

Service

Preferred choice of world capitals. We have emerged as a major player in the international market, handling hundreds of weekly bookings in Paris, Istanbul, Dubai, London and other major international hubs.

Ever-expanding. Our footprint has expanded with the establishment of branch offices in UAE, Kazakhstan and India dedicated for sales and service operations.

Highly rated. The average service rating for 2023 is 4.9, while the rating of our own network of drivers has garnered an outstanding average of 4.95.

Unique Integrations. We have achieved successful integration with AirVistara, one of the top three renowned airlines in India, and 20 other integrations with leading traveltech companies.

Upgraded Website and App

New personal account. This year, the company introduced a completely new personal account tailored for corporate users and implemented travel policy customization through the “Documents” section, where financial documents are stored for the customer.

Driver details in advance. The i’way app now sends notifications to users about their assigned vehicle in the morning before their journey, providing peace of mind for passengers by ensuring their ride details well in advance. This is unlike other transportation companies that assign vehicles late at night or taxis that assign them right before the trip. By pre-assigning vehicles, passengers are assured of their trip. Moreover, information about the assigned driver is also conveyed to the customer through their account and API.

With the i’way app, the sky’s the limit. The i’way app is a widely versatile transfer booking tool embraced by both individual, corporate customers, and agents. Customers have been booking transfers through the app for more than two years. Its intuitive interface allows users to book transfers seamlessly, even during weekends, evenings, or vacations when access to a PC or laptop is limited. They can easily make bookings for themselves or their passengers while on their way to work or elsewhere.

Get a quote faster than ever. Our development team has significantly improved the speed and accuracy of the quoting process, delivering results in just 3-5 seconds, a huge improvement from the previous 10-15 seconds.

Boat transfer in Venice. The product team has introduced a new multimodal service, combining a meet-and-greet service at Venice Airport, followed by a combined transfer of a luxury car and a premium-class boat.

Support

Now on WhatsApp. In response to our users’ preferences, we’ve launched passenger support through WhatsApp, offering an alternative communication channel for those who prefer messaging over phone calls. Now, the WhatsApp phone number is sent via SMS a few hours before the ride.

A+ International Support. Our commitment to exceptional support is evident in our statistics – 86% of incoming calls were answered within 15 seconds, and the rate of missed calls was only 1.3%.

Next year we will be celebrating the 15th anniversary. Achieving this milestone signifies trust, strong long-term relationships, and recognition of our commitment to service excellence.

See you in the coming year.

While communicating with colleagues at industry events, we’ve repeatedly noticed that not all travel professionals can draw the line between taxis and transfer services. Whenever we’re privy to an open discussion about the transfer, there’s always the question – are you talking about football or card payments?

The difference between the two is rather superficial.

Taxi services (including ride-hailing apps) provide rides ‘here and now, whereas transfer services operate on a pre-order-only basis.

Since we are dealing with a pre-ordered service and an on-the-spot, pay-as-you-go service, we, as the user, have different expectations for each. In the first case, we expect the immediate arrival of a car after just a few taps on our smartphone. In the second case, we expect the reliable and guaranteed delivery of the car at the appointed time. This basic difference leads to the emergence of fundamentally different business models while enabling the appearance of externally similar, but completely different services.

Let’s talk about these differences between the models in more detail.

First, let’s talk about taxis.

Nowadays, we expect a taxi to arrive within 3-5 minutes after we’ve ordered it. If the wait drags on, we start to get frustrated (although we should be surprised at the technological breakthrough that made it possible to implement such a model; ten years ago, these waiting times were infeasible).

To ensure the quick arrival of a car, the taxi service must have thousands of active drivers ready to accept orders. To do this, the company needs a giant fleet of drivers, which they can attain by taking advantage of the low barriers to entry.

Do you remember the basic message with which Uber entered the market in 2012-2013? It went something like this: “Anyone can be a taxi driver. In the morning, you might be a student, an accountant, or a doctor, but in the evening you are a driver. This is normal.” Uber’s market entrance reflected the urgent need to get drivers on the road to provide an unprecedented level of convenience to the consumer.

When we know that anyone can drive a vehicle, we don’t expect much from the service. For us, it’s enough to know that the car will be modern, the driver will arrive quickly and the atmosphere within the cabin will be calm and silent.

Everything is a little different when we have an important trip ahead of us. For example, to or from the airport. In this case, our expectations and requirements increase significantly. We’re trusting that the driver will arrive on time, shall drop us off on time, and track the flight to spot delays in advance.

It’s even more difficult when we order a car for another person — there’s no room for error. There’s added stress regarding reliability, ordering in advance, and we ought to organize a sign too if it’s an airport pickup.

Can a taxi service provide all this with guarantees too? Well, it’s unlikely. The taxi business model just doesn’t focus on this. Instead, it’s focused on mass customer service, where the quantity of trips completed is the most important. When we’re talking about taxi services, the driver cannot wait for a particular guest for an hour at the airport, they cannot go to the terminal with a sign, and they aren’t interested in tracking the arrival time of the flight. Moreover, taxi services don’t appoint drivers in advance, giving them a maximum of 30 minutes’ notice before a trip.

Let’s move on to transfer services. What do we expect from them?

Transfer companies don’t provide your everyday city service. Transfers are inscribed in the chain of “airplane – car – hotel”. We subconsciously expect an equal level of service at all stages of a business trip. At the wheel, the driver is no less than the pilot of an aircraft. By the way, this is a neat psychological item that we explore through our marketing activities. We use branded signs at the airport and even go as far as using certain language, describing customers as “guests”. Sounds strange for a taxi, right?

Why can transfer services provide things that taxis cannot?

Ultimately, because orders are booked well in advance. It is not possible to order a transfer immediately, which means that there is no need for the mass recruitment of drivers to ensure their presence in every district of the city at any given time. Moreover, the volume of orders from such companies is of a completely different order. This allows you to select drivers more carefully; by nature, these drivers are going to be qualified, experienced, and will provide a much better service to their passengers.

Within a transfer service, the driver’s travel schedule is created in advance. This is both the strength and weakness of this type of service. The strength is that you get all the necessary information in advance, which increases your confidence in the quality of the service. The weakness is that when you change plans last minute or they change due to unforeseen circumstances, you often cannot cancel the reservation without a penalty — after all, the driver has already left on your order.

Will your quality expectations of support service differ? Of course. The very idea of calling ‘Uber’ seems strange; if we need to get in touch with the driver, we use the in-app chat function and wait for a response. If we call the transfer service, we expect to speak to a representative within two minutes.

In terms of conclusions, none of this makes one service better than the other. They just exist for different occasions. We’ll regularly use one on day-to-day travels within the city, while the other is reserved for special occasions such as holidays and business trips.

Although, there is one thing that gives the transfer service a clear advantage — the driver selection process. But, we’ll talk about that next time.

Dmitry Saraykin
Co-founder, Director of Development of i’way