Highway to success. What 2025 was like

We are pleased to share our 2025 year-end results with partners, passengers and everyone who helps make every ride exceptional.

In 2025 we scaled further, moved faster and sharpened efficiency. We grew the team, broadened our horizons and launched initiatives that were once only ambitions. So we did everything to make our service synonymous with the perfect ride.

Rides

Ride volume climbed steadily throughout the year. Below are some of the 2025 milestones we are proud to highlight:
— Annual bookings record
— Daily and monthly high records
— All-time high in B2B partner orders

We celebrated these achievements and then got back to work. Bigger goals and unscaled peaks lie ahead.

In 2025, total ride volume grew by 52%, with strong regional performance:
— Turkey +45%
— Thailand +32%
— UAE +55%
— Europe +41%
— Americas +59%
— CIS +12%

As a result, we arranged rides in 133 countries.

B2B-partners

In 2025 we signed contracts with more than 1,400 travel agencies operating in 83 countries, providing their clients a predictable, reliable and safe transfer every single day.

Our partner network expanded by 48% with Latin America leding the charge with a record of 141% year-on-year increase in active partners.

We also embedded i’way booking APIs into 40 travel platforms across Asia, Europe and South America, further strengthening our global distribution

Today, our current partners operate in UAE, Algeria, Argentina, Bahrain, Belarus, Spain, Italy, Kazakhstan, Qatar, Kuwait, Lebanon, Netherlands, Paraguay, Saudi Arabia, USA, Turkey, Uzbekistan and Estonia.

We also marked an important milestone by becoming an official member of Pacific Asia Travel Association (PATA) and the Outbound Tour Operators Association of India (OTOAI).

Services & Standards

On-demand rides now live in 40+ cities, including Paris, London, Dubai, Istanbul, Beijing, Shanghai, Astana, and many more, allowing agents to book an i’way transfer for the nearest available slot.

Passengers benefit from drivers and clean, late-model vehicles under 5 years old, available instantly.

We also expanded to yacht & boat cruises and now offer curated package tours across 8 countries and 15 destinations: Turkey, Thailand, Vietnam, the UAE, India, Spain, Egypt, and China.

To enhance customer support, we launched a dedicated Telegram support bot that provides passengers with 24/7 real-time assistance — without the need for a single phone call.

Quality benchmark: our in-app passenger rating has remained at 4.9 out of 5 for the fifth consecutive year, underscoring consistent service excellence.

We continue to expand our global driver network, enabling competitive pricing while maintaining an average rating of 4.95.

MICE

We handled high-profile events worldwide, including the Abu Dhabi Grand Prix 2025 – Formula 1, GITEX GLOBAL 2025, the Paris Air Show, the Dubai Airshow 2025 and dozens others.

We also organised secure rides for hockey teams, choirs, film crews, medical staff, press, delegations, mayors and businessmen.

Website

In 2025, we actively developed our website for both passengers and partners. Here are some of our standout releases:

We launched a supplier marketplace. In Dubai, Antalya, Alanya, Istanbul, Beijing, Shanghai, Paris and on Sanya Island we now onboard reliable partners and feature them on the platform under our own brand.

Service and quality standards remain identical whether you book an i’way-branded car or one under the partner’s own name.

We added passenger & luggage capacity right on the class-selection screen, allowing travelers instantly see how many people and suitcases each vehicle can accommodate.

Set up the system. So each agent can send a proposal to a tourist in their preferred social network or email with just a few clicks. All you need to do:

1. Set the route
2. Click “Copy offers”
3. Select the appropriate car classes
4. Paste the prepared proposal into a message to the client. At this stage, you can remove the prices if you wish.
5. Send the message.

We disabled meet-and-greet sign orders at airports where it’s prohibited. In Istanbul, for example, divers are not allowed inside the airport building and must wait outside. In such cases, our coordinators meet passengers at designated meeting points.

We launched a Spanish-language version website, reaching 600+ million Spanish speakers worldwide. A 141% increase in partner growth across Latin America confirms that this investment paid off.

Mobile App

We refreshed the passenger experience, making mobile app faster and simpler. Banners, stories and nearly every web-booking feature now available directly in passengers’ pockets via the mobile app.

The i’way app was downloaded 500,000 times. It’s an all-time record.

Thanks for riding every mile with us; let’s keep raising the bar together 💚